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03

2019-09

Global shoe industry four big shift, originally his secret here
Article source:China shoes net Page views:2358 Release date:2019-09-03 01:32:05
[news] - International Chinese shoes network face the industry insight into the truth, future shoes. To understand the global footwear four transfer road map, two curve theory and this tit for tat. Should understand Trump to move back to the United States Secret footwear industry. What are we going to do?
Trump to put the shoes back to the United States in the end there is no theoretical basis?
The president of the United States Trump during the campaign, has repeatedly said that the footwear industry to move back to the United states. The daughter's shoes is not produced in the United States, caused an uproar in the media.
These have said too much, we just want to talk about today, Trump shoes to move back to the United States there is no basis for a vote? Or did he talk nonsense?
We first look at the footwear industry and the global industrial transfer path analysis.
Global footwear industry four major shift
Path analysis diagram
There have been four large-scale industrial transfer events in the world.
The first time: in 50s, the United States will footwear and other traditional industries to Japan, Germany and other transfers.
Second: from 60 to 70s, Japan, Germany to Asia, the "Little Dragon" and some Latin American countries to shift footwear and other labor-intensive industries in four.
Third: in early 80s, Europe and the United States and other developed countries and Asia, four dragons and other transfer to developing countries. Beginning in 90s, China has gradually become the third largest undertaking and beneficiaries of the world's industrial transfer.
Fourth: of course, has occurred and is happening, to Southeast Asia, Africa and other places of transfer.
The transfer path of the four transfer tides is:
Shift from developed countries to developing countries,
From a country with advanced technology to a relatively backward country.
The general trend is:
Transfer from areas with high labor costs to areas with low labour costs.
During this period, the manufacturing sector profits are extremely low.
Smile curve theory
We used a few decades
1992, Taiwan Acer Group founder Stan Shih put forward smile curve theory.
Smile curve: curve on both sides of the high value-added, profit space is large; and in the middle of the curve bottom arc position processing, assembly, manufacturing, technical content is not high, low added value, meager profit.
20 years, the smile curve theory with the development of Acer recognized by the industry, and even become a lot of Taiwan and mainland enterprises philosophy of development. Smile curve has become the guidance curve of Chinese manufacturing to china.
A successful case is HUAWEI.
In the allocation of human resources in HUAWEI, technical research and development personnel accounted for 46%, marketing and service personnel accounted for 33%, management and other personnel accounted for 9%, while the remaining is only the production staff of 12%.
20 years, HUAWEI has maintained such a proportion, human resources configuration was R & D and the market on both sides of the high smile curve".

Musashi curve of tit for tat ""

Present progressive
Japan in 2004 in the village of SONY institute director Nakamura Maihiro, put forward with the smile curve opposite "Musashi curve", he believes that the most lucrative source is in the "manufacturing".
Nakamura Maihiro found that when the manufacturing link of enterprise value contribution is more prominent, and has a monopoly advantage, assembling, manufacturing stage process has a higher profit, and the materials and parts, sales and service of profit is low.
For such manufacturing enterprises, the effective way to maintain high profits is: to enhance the level of enterprise management, restructuring production management model.
Two theories have their real results to support their arguments, who is right and who is wrong?
Personally think, in fact, no one who is right, in the early stages of reform and opening up, it is as long as the production can make money era. Because our business management level is not high, science and technology is not very developed, leading to manufacturing profit should not be reflected far. So smile curve is right.
At present, with the progress of science and technology, automated production, intelligent production, the cost will be greatly reduced, efficiency will multiply. Adidas returned to Germany, Reebok returned to the United States, Trump to get all the things the footwear industry moved back to the United States, finally found a strong theoretical basis.
The difference between these two theories lies in the different stages of manufacturing development, so there will be different conclusions.
summary
No summary, no feeling
As developing countries (such as China) demographic dividend gradually disappear, rising labor costs, robot replacement is the future direction of global manufacturing.
When the cost of using robots to reduce robots to replace manpower more cost-effective, this trajectory may be reversed, the manufacturing sector will be part of the return to the United states.
However, due to many manufacturing industry chain in China, it is difficult to transfer all out. One of the main directions of these huge capacity transformation and upgrading in the future, is to achieve automation.
With the rapid growth of domestic automation market demand. This may be the opportunity for China's footwear industry.

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